艾媒諮詢 | 2023年中國備孕人群網際網路行為與消費洞察報告

目錄一、中國備孕市場發展現狀分析1.中國備孕家庭組數及出生人口數量2.科學備孕成為新一代備孕人群的重要訴求3.攻略先行，專業備孕攻略需求持續提高4.政策、技術雙驅動，利好備孕行業5.母嬰消費前置，備孕期消費刺激市場潛力釋放二、中國備孕人群消費決策調研分析1. 備孕人群特徵調研分析1)中國備孕人群畫像（一）2)中國備孕人群畫像（二）2.備孕人群資訊需求調研分析1)備孕人群主要關注資訊2)備孕人群資訊形式偏好3)備孕人群使用的工具和服務4)資訊爆炸時代，醫生和母嬰專業媒體編輯獲得高信任度3.備孕人群消費決策調研分析1)備孕人群新增消費品類分佈2)備孕人群最常看見備孕品牌商品廣告或資訊的平臺分佈3)備孕人群購買備孕商品的關注因素三、中國備孕人群內容平臺使用行為洞察分析1.母嬰APP是消費者備孕階段主要使用平臺2.備孕人群知識獲取及個人記錄類場景的平臺選擇3.備孕人群諮詢交流類場景的平臺選擇4.備孕人群商品決策類場景的平臺選擇5.備孕人群不同平臺使用體驗6.備孕人群備孕相關APP喜好度排行榜圖表目錄圖表1.2020年中國備孕家庭組數圖表2.2011年-2022年中國出生人口數圖表3.2021年中國育齡夫婦不孕不育率圖表4.2012年及2022年中國出生缺陷發生率圖表5.2023年中國備孕人群不同孕育階段資訊及攻略需求圖表6.2023年中國備孕人群消費支出變化圖表7.2018-2027年中國母嬰消費市場規模及預測圖表8.2023年中國受訪備孕人群畫像：性別/年齡/常住城市圖表9.2023年中國受訪備孕人群畫像：家庭月收入/胎數/學歷圖表10.2023年中國備孕人群關注內容分佈圖表11.2023年中國備孕人群資訊形式偏好圖表12.2023年中國備孕人群使用的工具和服務圖表13.2023年中國備孕人群信賴的備孕資訊來源圖表14.2023年中國備孕人群新增消費品類分佈圖表15.2023年中國備孕人群最常接觸備孕商品的平臺分佈圖表16.2023年中國備孕人群購買備孕商品的關注因素圖表17.2023年中國備孕人群備孕階段使用平臺偏好圖表18.2023年中國備孕人群知識獲取與個人記錄類場景的平臺選擇圖表19.2023年中國備孕人群諮詢交流類場景的平臺選擇圖表20.2023年中國備孕人群商品決策類場景的平臺選擇圖表21.2023年中國備孕人群不同平臺體驗度評分圖表22.2023年中國備孕人群備孕相關APP喜好度排行榜figure.1 Number of Pregnancy Preparation Family Groups in China in 2020figure.2 Number of births in China from 2011 to 2022figure.3 Infertility rate of couples of childbearing age in China in 2021figure.4 The incidence of birth defects in China in 2012 and 2022figure.5 2023 Chinas Pregnancy Preparation Population Different Pregnancy Stage Information and Strategy Needsfigure.6 Changes in Consumer Expenditure of Pregnancy Preparedness Population in China in 2023figure.7 Scale and forecast of Chinas maternal and infant consumption market from 2018 to 2027figure.8 Portrait of Pregnancy Preparation Population in China in 2023: gender/age/Permanent Cityfigure.9 Portrait of Pregnancy Preparation Population in China in 2023: monthly income/Number of births/Pregnancy preparation timefigure.10 Distribution of Concerned Content of Pregnancy Preparation Population in China in 2023figure.11 2023 Chinese Pregnancy Preparation Population Information Form Preferencesfigure.12 Tools and Services Used by Pregnancy Preparedness Population in China in 2023figure.13 Trusted source of pregnancy information for pregnant people in China in 2023figure.14 Distribution of new consumer categories among Chinese pregnant women in 2023figure.15 Distribution of platforms that are most commonly contacted by Chinese pregnancy preparation population in 2023figure.16 Concern factors of Chinese pregnant people buying pregnant goods in 2023figure.17 2023 Chinese Pregnancy Preparation Populations Platform Preferences for Pregnancy Preparation Stagefigure.18 Platform selection for knowledge acquisition and personal recording of Chinese pregnancy preparation population in 2023figure.19 Platform Selection for Consultation and Exchange Scenarios of Pregnancy Preparation Population in China in 2023figure.20 Platform Selection for Product Decision Scenarios of Pregnancy Preparedness Population in China in 2023figure.21 2023 Chinas Pregnancy Preparation Population Experience Rating on Different Platformsfigure.22 2023 China Pregnancy Preparedness Related APP Preference Ranking