Last year, sold very well. It sold 3.02 million vehicles throughout the year, becoming a global tram sales champion.
The news spread to Germany, which caused heated discussion.
The German car people are divided into two factions, and the other shouts "Wolf comes" "Chinese tram will break down German car companies" "We must protect the European market";
The other faction does not matter, it is determined that "BYDs lead is temporary" "BYD has three weakness. "
German car experts pointed out that BYD sells well, not good products, because the price is cheap, it is very attractive to low-income families.Essence
"Their most expensive car is only 25,000 Euros. The main opponents of this price range are Korean cars and Japanese cars, which have limited impact on high -end German cars."
In Europe, high-income families will choose , Audi, Mercedes-Benz; middle-class families will choose Tesla; only low-income families will choose BYD.
BYDs second weakness is lack of originality and no design.
Taking Tesla as an example, whether it is a classic Model 3 or Model Y, or the hot -selling Cyberpica, Teslas products are very personal.Style, people are unforgettable, so brand loyalty is extremely high.
In design, BYD is not good at it, cannot get the original classic models, and limits the brand premium.Those who buy BYD will think, "Well, I dont have money in my hand now, lets make up first." When he was rich, he would quickly replace BYD.
BYDs third weakness is difficult to internationalize.Especially in the current environment, there are almost no chances to enter the US market, and the European Union is also considering imposing high tariffs on Chinese trams.
Without the support of the European and American markets, BYDs product line will be limited to low -end products for a long time.
To sum up the point of view of German experts is that the low-end market can give it to Chinese car companies, but the mid-to-high-end is not good.
Europe and the United States must unite to limit the development of Chinas automotive industry with high tariffs, anti -subsidy and other means.The development of Chinese car companies will only destroy German manufacturing.
Similar views of Musk also have.Recently, when he attended a forum, he pointed out that the world will soon be submerged by Chinese cars.Most countries are unable to resist the wave of China.The only way is to establish tariff barriers or innovate their own new energy brands.
Obiastic, the experts point of view was opposed by German car companies!
The first public company is unwilling to be unwilling. They said that half of the companys profits are from the Chinese market. If the EU rashly sanction Chinese car companies, it will be correspondingly countermeasures.The last two lost.
luxury car brands such as Audi, BMW, Mercedes-Benz also formed a lobby group, and asked the German government to do everything to prevent the EU from introducing restrictions on Chinese cars exit.Provisions.
German car companies responded reasonably: "We have more than 100 years of car manufacturing history and should not be afraid of Chinas competition. BYDs lead is only temporary.
The new energy competition is a marathon, and it has just started. We still control 80%of the mid -to -high -end markets and are trusted by Chinese consumers. His benign competition will benefit from Germany and China."
Or Germany understands many people and is more rational.Unlike the United States, it is completely lost.
In fact, these so -called German experts are also "traffic", rendering the "Chinese car threat theory" with BYDs explosion fire.They are afraid of Chinas rise, and they are afraid of Chinese people to master high -end manufacturing.
Because once the Chinese have mastered the manufacturing technology of high -end cars, Mercedes -Benz, Audi, Bugatti, Rolls -Royce will be quickly rolled into "cabbage prices".So what else do they use the "leek" of the poor country?
Rich buying BBA, buy BYD without money, was originally a natural market choice, there is no high or low distinction.
There is no need to label BYDs "low -income family" labels for BYD, and artificially create circles, make contradictions, and make drooling wars on the Internet.
In short, I appreciate the quality and rigor of German manufacturing, and I am proud of the progress of Chinese manufacturing.
Author: Jiang Zuo Youan
