From smoked chicken to creamy skin, Inner Mongolia is actually a hidden food province

With a brand sales of 100 times

A batch of keen foodies have settled the threshold of smoked chicken shops.

At first, some netizens inferred that the guests purchased the place of smoked chicken based on the show lens and were in a high -speed service area in Wulanchabu Zhuozi County, Inner Mongolia.

Then, netizens further locked the smoked chicken brand sold in the service area as "Zhang Jinsao", some local netizens in Inner Mongolia proved the brand from the sideHe also brought a number of smoked chicken brands such as Li Zhen and Wang Erwa.

A large number of netizens who have received conclusive information have poured into Taobao shops selling inner Mongolia Zhuozi Mountain smoked chicken, buying and buying crazy.

Take Zhang Jintaos Taobao flagship store as an example. The Taobao APP shows that as of 5 pm on November 12, the "goodbye lover wheat smoked chicken" of the show has been sold over to the same model.10,000 copies, "1000+ people purchased within 24 hours", the product appeared on the Taobao "Chicken Food Hot List".

△ Picture Source: Taobao screenshot

The smoked chicken purchased by Magine in "Goodbye Lover 4" is indeed comes from the brand.

△ Red Meal Network and Zhang Jinsao Taobao flagship store customer service screenshot

According to the Financial report, the person in charge of the Zhang Jinsao Summit of Inner Mongolia said that recently the sales of smoked chicken have grown rapidly, and the sales volume has increased by 100 times.Essence

Other smoked chicken Taobao shops also ate this bonus, such as another "Zhuo Zishan Smoked Chicken" flagship store that made "Mai Mai Tong Shi Chicken", the same modelThe number of orders for smoked chicken within 2 hours reached more than 100 people, and as of press time, more than 7,000 copies have been sold; the same smoked chicken in the flagship store of "Li Zhen smoked chicken" has also sold more than 3,000 copies."No. 3".

△ Picture Source: Taobao screenshot

Summites are still popular abroad, overseas Chinese are nearIn a few days, he was also placing an order to smoke the chicken.Xiaohong Book blogger "Jessies Leisure Daily" post stated that "New York can also eat smoked chicken" and "today in the Main ST in Flushing", many netizens left a message saying "going to eat".

New Red Big Data shows that as of November 11, the total popularity of the word "smoked chicken" on the Xiaohong Book platform was 144,900, which rose 2083.49%month -on -month, nearly 30The heat value in the sky exceeded 99.87%of the entire station.

△ Picture Source: New Red Platform Screenshot

What is the origin of the smoked chicken?

According to the public information of the website of Zhuozi County Peoples Government, "Zhuozi Smoked Chicken" is a famous local specialty in Zhuozi County, Inner Mongolia, with a history of more than 100 years.In 1934, Li Zhen created the "Zhuoxushan smoked chicken" in conjunction with the method of making the product craftsmanship and the local traditional braised chicken production of Zhuozi County.In 1956, Zhuo Zishan smoked chicken with "Texas Chicken Chicken" and "Daokou Roasted Chicken".In 2013, the skills of Zhuozi smoked chicken were rated as the intangible cultural heritage of the district autonomous region.

Regardless of the cause of the matter, Inner Mongolia smoked chicken is really hot.

02.

From smoked chicken to cream

Inner Mongolia is actually a hidden food province

Smoked chicken, creamy skin also comes out together. Milk skin is a special dairy product in Inner Mongolia and Xinjiang. It is made of fresh milk of cattle and sheep or camels.

Inner Mongolias food is far more than that, there are many, including roasted wheat, Pakisto stew, Chifeng pairs, etc.

For example, a recent "rollover" live broadcast of Dong Yuhui also allowed Hohhot to burn wheat into netizens vision.In a recent live broadcast, Dong Yuhui said that "the roast wheat in Inner Mongolia is a steamed bun or a bun that is not like a crack." As soon as this remark, netizens have pointed out that Dong Yuhuis remarks are improper.

Afterwards, Dong Yuhui apologized and said "joking, no maliciousness, mainly because he has a short knowledge, and you have the opportunity to try more (Inner Mongolia Burning wheat) in the future".At the same time, the topic of "Dong Yuhui responded to burning wheat remarks" rushed to hot search, causing more netizens to pay attention to Inner Mongolia roasted wheat.

From Inner Mongolia -roasted wheat to smoked chicken, custard, and usually well -known beef and mutton, many netizens suddenly discovered that there are so many foods in Inner Mongolia!

In fact, Inner Mongolia is a "hidden" catering province.

First of all, the consumption of catering consumption in Inner Mongolia is relatively strong.According to the bulletin issued by the Bureau of Statistics, in 2023 Inner Mongolias catering revenue was 66.64 billion yuan, an increase of 18.4%, and the growth rate was high in the country.

Second, Inner Mongolia has a group of well -known food and catering brands.

For example, in terms of burning wheat that makes Dong Yuhui "rollover", Inner Mongolia has old -name catering brands Lao Suiyuan.In 1988, Lao Suiyuan opened the first burning wheat shop in Hohhot. For 35 years, he successively opened more than 130 chain stores in cities such as Beijing, Shenzhen, Shanghai, Chengdu, Harbin, Haikou.

△ Picture Source: Lao Suiyuan

Some people know that the bottom of the north hot pot bottomIt is also expected that the grassland red sun also comes from Inner Mongolia.The grassland red sun was founded in 2003, focusing on the Mongolian hot pot base with vegetable oil as the raw material.Its official website shows that the current annual production capacity of hot pot decoction has reached more than 60,000 tons, and the links of linked catering have reached 8 million upstream and downstream merchants.

The traditional Erging traditional 涮, which is the main lamb hot pot, is a well -known catering brand in Inner Mongolia. The dining environment full of grassland cultural atmosphere is also a major feature of Erdon.According to the big data of red meals, since its establishment in 1998, Erdon has opened more than 100 stores across the country. In addition to Inner Mongolia, stores have also opened to Beijing, Shanghai, Guangdong, Zhejiang, Sichuan and other places.

Another well -known hotpot brand of Inner Mongolia, A Mu Lang, has made tomato hot pot since 2016. He is a pioneer of tomato hot pot category.Big data of red meals shows that there are currently more than 10 stores, mainly concentrated in Inner Mongolia and Shandong.

In addition, in recent years, some Mongolian cuisine brands have gone out of Inner Mongolia and have become well -known in other places.Inner Mongolias characteristic services have become Guangzhous phenomenon -level popular restaurants.Public comment shows that as of November 12, sheep and Youbaiyun Store appeared in the first place in Guangzhou Hot Pot. At present, there are 3 sheep and Youmen Stores in Guangzhou, and the companys brand "Sheep and You Xiao Chuan" also opened2 stores.

△ Picture Source: Red Dining Network Photo

Tea also has some local characteristic brands, such as Xian Mang, flying ships, etc.In 2017, the new tea brand of Hohhot has a new tea brand Fresh Mango, which is positioned with fresh fruit tea. The signature product is a large mango barrel with a per capita price of about 14 yuan.Big data of red meals shows that the current total number of Xianmang Duo is about 80, and most of the stores are located in Inner Mongolia.Especially in Hohhot, Public Comments showed that Xianmang Duo almost covered the citys major shopping malls, and Hohhot alone had 51 stores.

However, in general, there is still a lot of room for development in Inner Mongolia catering.

On the one hand, Inner Mongolia has very high -quality meat and milk ingredients and rich foods.On the other hand, although Inner Mongolia has run out of some successful catering brands, overall exposure and influence of the Inner Mongolia catering industry in the country are still low, and brand power construction and brand marketing are not enough.

In this regard, Chen Hongbo, the founder of Red Dining Network, made two suggestions.

On the one hand, Inner Mongolias catering industry must seize the opportunity of the development of the new tourism economy, magnify the tourism experience and value of tourism, so that tourists will stay in Inner Mongolia for a longer time.The deep impression brings more returning guests. Through the improvement of the tourism economy, it further drives the influence of the ingredients in Inner Mongolia and goes out to generate greater economic value.

On the other hand, it is necessary to use "food as the media", and to amplify the volume of the Inner Mongolia catering industry through the event, first ignite, lift long -term burning, multi -party linkage, all -round transmission, and all can only be able to only do it.It can really help Inner Mongolias brands and products to go global, and at the same time, it can also drive more external resources to come in and jointly make the Inner Mongolia catering market bigger.

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