This years Spring Festival holiday can be called a long Golden Week. The hot tide also makes some hotel prices rising. Some economic hotels that are only 300 yuan overnight on weekdays rose to more than 1,000 yuan overnight during the holidays.
The first financial reporter learned that after the Spring Festival holiday, the prices of these hotels and homestays have fallen sharply.Many hotels have decreased by more than 50%.With the approaching of the Lantern Festival, another wave of travel has set off. Compared with the previous long holidays, the Lantern Festival is mainly based on the surrounding tour and traditional lanterns.
Top Ten Popular Destinations of the Lantern Festival Tourism
AppreciationLights, fireworks, lion dance, knocking drums ... traditional cultural elements are full of the entire Lantern Festival.In the past week, where to go to the Lantern Festival, Lantern Festival, and Garden -related vocabulary search volume has risen rapidly, and it is located in the top five hot words on the entire platform.According to the data of where to go, as of February 23, the sales volume of ticket sales in the national scenic spot in the Lantern Festival this year increased by 90 % year -on -year. Traditional folk activities have driven Guangdong, Fujian, and Guangxis tourism popularity.
Big Data of Malaysia Honeycomb shows that the popularity of the "Lantern Festival" in the past week has increased by 300%.The festival coincides with the weekend, making local and surrounding play the main theme of travel, and the order volume accounts for more than 50%.The lantern is the main protagonist of the Shangyuan Festival, and the average popularity of the "Lantern Festival" in various places has risen by more than 50%.The Zigong Lantern Festival topped the Lantern Festivals hot lantern festival, and the heat rose 115%.
As of now, The related search volume of "Lantern Festival" on the travel platform has increased by more than 300%month-on-month, visiting temple fairs, lanterns, and lanterns, and lanterns, and lanterns, and lanterns.The search heat of related topics such as night tour and performance is relatively high.The surrounding and short -distance cross -city tour is the mainstream of travel consumption during the Lantern Festival.Large lantern festival and garden tourism activities organized by Guangzhou, Shanghai and other cities are not only a popular choice for local residents holiday leisure, but also attracting consumers in surrounding cities to "cross -city lighting". Among them, more than 60 % of the foreign tourists in the Shanghai Henan Garden Lantern Festival accounted for more than 60 %, Guangzhous "2024 Yuexiu Park Spring Festival Lantern Festival" accounted for more than half of foreign tourists.
Ctrip data shows that the overall domestic tourism reservation increased by more than 140%year-on-year on the 15th to the 16th weekend of the first month of the month.Among them, the number of orders in the province and surrounding tourism increased by more than 200%year -on -year.
Tunius latest booking data shows that among the domestic travel users during the Lantern Festival, short -distance tourists and surrounding tourists account for 57%.In terms of travel days, more tourists choose one or 2 days of travel schedule, and the number of travels accounts for 31%and 48%, respectively.In the reservation of packaging products, self -driving travel and free travel are more popular choices for tourists, and the number of travelers accounted for 34%and 31%, respectively.
Tuniu statistics show that in the popular domestic destinations of the Lantern Festival, Shanghai, Beijing, Sanya, Nanjing, Chengdu, Hangzhou, Xian, Xian, Xian, Haikou, Kunming, Tianjin, etc. have attracted the attention of more tourists.Based on local characteristics, the scenic spots have launched folklore activities such as lanterns, guessing lanterns, Lantern Festival, shopping market, and wearing Hanfu.Such as Beijing Summer Palace, Xiangshan, Jingshan, Zizhuyuan, Yuyuantan and other parks will hold many types of Lantern Festival experience activities such as non -heritage, folk customs, and handicrafts; Shanghai Yuyuan, Luodian Ancient Town, Qingxi Old Street, Jiading Confucian Temple, Fengjing Ancient Town and other scenic spotsLaunch the theme lantern festival and cultural activities of the Dragon Year.Among them, Shanghai Yuyuan also intends to carry out the Lantern Festival lights to combine science and technology with physical cultural tourism activities.
Where to go, the number of ticket reservations for Guangdong, Fujian, and Guangxi Scenic Area during the Lantern Festival increased by 1.4 times, 1.1 times, and 1.3 times the year -on -year Lantern Festival.It also increased by 1.4 times, 1.1 times, and 1.5 times respectively. From the popular business districts, the reservations around the hotels of Shantou Xiao Park, Fuzhou Sanfang Qixiang, and Nanning Chaoyang Plaza are even more hot.
The price of the hotel has dropped greatly, and the peaks are on the Lantern Festival
Lantern Festival+weekend, passengers in the "two -hour high -speed rail circle" of the Lantern Festival this year flow more. Where to go? After the Lantern Festival, the price of air tickets from large cities decreased by nearly 40 % compared with the Spring Festival.A decrease of more than 30 % compared to the Spring Festival.The cities with obvious declines on the platform are Guilin, Harbin, Xiamen, Shantou, Zhengzhou, Luoyang, Lijiang, Chaozhou, Nanjing, Zhuhai, etc.Popular destination hotels such as Beijing -Tianjin -Hebei, Yangtze River Delta, Pearl River Delta, Sichuan and Chongqing have increased by 3.5 times.
First Financial reporter reviewed the platforms such as Ctrip to see that on February 15, the price of Taizhou Jiaojiang Yaduo Hotel ranged from 764 yuan to 1049 yuan overnight.The price from 356 yuan to more than 400 yuan a night; the price of Orange Crystal Zibo Beijing Road CBD Hotel on February 15 is 783 yuan per night, and the price of the Lantern Festival fell to 271 yuan overnight to more than 300 yuan.The price of the ancient city peoples square store ranges from 925 yuan to 1167 yuan overnight, and the price during the Lantern Festival drops to 355 yuan to more than 500 yuan and one night.Do not wait overnight, the price drops to 287 yuan from 287 yuan to more than 400 yuan during the Lantern Festival; the price of Jieyang Chaoshan International Airport Store at Lifeng Chaoshan High -speed Railway Station on February 15th ranges from 1060 yuan to 1078 yuan.The price drops to 292 yuan overnight to 400 yuan and one night.The price declines of these hotels are basically more than 50%.
B & B, during the Lantern Festival (February 24-25) this year, the number of popular cities in Tujia B & B increased by 10%year -on -year.On the platform, keyword search volume such as "Lantern Festival", "Dumplings", "Lantern Festival" and "Spring Festival" increased by 6.3 times from the previous week.On the Tujia platform, the popular cities during the Lantern Festival were Chongqing, Chengdu, Beijing, Dali, Xian, Guangzhou, Changsha, Changsha, Shanghai, Kunming and Nanjing.On the whole, the price of popular cities at the festival after the holiday fell by more than 30 %.
The reporter found out from the Ctrip platform that the order cost of hot spring hotels this weekend is about 33%compared with the same period two weeks ago (first and second day of the first year).The cost is reduced by about 58%.As a popular destination for the peak skiing, this weekend, the orders of Xinjiang Altay have doubled the orders on the Ctrip car rental platform year -on -year.In addition, some popular outbound destinations also ushered in the golden period of low prices. For example, the price of multiple destinations such as Jeju Island and Bangkok, Thailand in South Korea has decreased significantly.The order volume of the pickups/stations this weekend increased by 67%year -on -year. Especially on Sunday, the increase in orders such as Beijing Capital Airport, Shanghai Hongqiao Airport, and Guangzhou Baiyun Airport increased significantly.
Shen Jiayi, a senior researcher at the Ctrip Research Institute, believes that after the Spring Festival holiday of bidding farewell to the peoples head, from the Lantern Festival to March, the peak tour market in winter and spring will be officially launched, and the price of tourism products will beTo show the general downward trend, the tourism comfort will also significantly increase as the passenger flow decreases, and "freedom of travel" will be easier to achieve.
