Xiaomi Motors, it was searched again.
Since the appearance of Xiaomi Automobile, the price of the car has become a hot topic in the market, and every time the price of Xiaomi cars appears, it can always extend out.Various hot search.
For the problem of hot search, its chairman Lei Jun is also very "troublesome".
On February 23, Lei Jun, Chairman of Xiaomi, released a Weibo:
What should I do?
It is worth noting that he adds inscriptions to Xiaomi car carefully.
For Lei Juns ridiculous question, some netizens replied:
Publicity, the rumor stops naturally!
So many people are more curious. Why does Xiaomi Automobile "dare" announce the price?Will its price be as cost -effective as Xiaomi mobile phone?
In fact, regarding the cost -effective issue, Lei Jun once said at the Xiaomi Automobile conference that 149,900 is impossible and 199,000 yuan does not need to think about it.
Translation means that the price of Xiaomi Motors may not be less than 200,000.
If the price of Xiaomi Automobile is less than 200,000, this wave of marketing is winning, because this represents that Xiaomi Automobile is very cost -effective compared to other friends.However, if the price is higher than 200,000 after the price is announced, it must be in line with expectations, but the market side, Xiaomi may face a relatively high risk.
At present, most of the products aimed at most products in domestic new energy vehicle companies are basically more than 300,000 groups, but among the entire car purchase group, this part of purchasing power only accounts for only accountingAbout 15%.That is to say, with the improvement of the penetration rate, the development difficulty in this part of the group will become larger and larger, and the difficulty of the product will be more and more difficult in the future. Therefore, before the scale effect comes out, the pursuit of high -end behavior is stillA bit adventurous.
Of course, if Xiaomi is priced between 200,000 and 300,000, the difficultThe situation, because Tesla has run out of the scale effect, Xiaomi Motor as a latecomer, the difficulty can be imagined.
Therefore, the pricing of Xiaomi Automobile is a major event related to its success or failure. The Lei Jun and Xiaomi Automobile team naturally did not dare to announce the price without investigating the market.
In addition, in addition to the pricing problem, maintaining heat is also the core of Xiaomi Automobile.
We have reason to believe that Xiaomi Motors will not speculate on its own topic.The Xiaomi Automobile team must also realize that the traffic is a double -edged sword. Occasionally, it can achieve the purpose of adefging one or two times. The hot search in three or five times may consume the publics favor for Xiaomi cars in advance.
If someone repeatedly speculates in the price of Xiaomi car, we recommend that the police dealt with.
At present, the new energy vehicle industry has entered the second half.The favor of capital.Therefore, Xiaomi Motors must realize that the new energy vehicle industry has entered the second half!
In addition, Lei Jun and Xiaomi Motor must also realize that car sales and mobile phone sales are not a concept. Mobile phones can be born for fever, but cars are not good.The main core of the main is only technology, and:
Safe.
From this perspective, Xiaomi Motors should strengthen safety propaganda while promoting science and technology. At the same time, more security should be added to the product.Elements, this is one of the best points to distinguish other new energy vehicles.At present, although the price of Xiaomi Automobile has become a keyword of hot search, it can always appear on the hot search every time, but this does not mean that the product will definitely be able to withstand the test of the market, nor does it mean to maintain the heat.Products can be sold well, because it is not easy to buy hundreds of thousands of prices.
The era will not care about a company every time, and it is sometimes a amplifier of an enterprise, but it is not a decisive factor.Enterprises must stand from the perspective of the product and polish products so that the market will buy it and users will pay.
Seeing Finance believes that Xiaomi cars should announce pricing to stop rumors!
