Eye is about to pass by the Lantern Festival. The hope that Lao Li has been looking forward to returning to the original is gradually breaking.
Lao Li is the head of a retail point of a fireworks and firecrackers in Zhengzhou.He told the First Financial reporter that during the Spring Festival last year (2023), he operated more than 20 days of fireworks and firecrackers, and made more than 30,000 yuan.This made him full of confidence in selling fireworks and firecrackers in the Spring Festival this year (2024).But the reality splashed a pot of cold water.
"Cant sell the price, there are too many (people), there is no profit at all to talk." Lao Li complained that this year, don’t say money.Recycling.
The same sighing sigh is Zhang Yawei from Zhengzhou."(This year is indeed)." Zhang Yawei said that his current sales point of fireworks and firecrackers has not returned.However, he hadnt given up, and he was going to try the remaining inventory in the Lantern Festival.
Listening to the sighs of Lao Li, Zhang Yawei and others, who can think of it, just a month ago, Zhengzhou also staged thousands of people in the ice day to handle fireworks and explosive bamboo sales.What about the scenario of the license?
Expected Falling
On January 20, a month ago, the First Finance and Economics had "huge profits expectation expectationsBelow, thousands of people in Zhengzhou line up in the ice day to catch fireworks and firecrackers selling "licenses" as the title, and witnessed the above -mentioned "licenses".
At the "license" scene at the time, in addition to some street store owners with retail experience, there were even students who were studying in the freshman, as well as decoration workers engaged in custom -made all -house.In unexpectedly, the opportunity to earn pocket money in the Spring Festival has stared at fireworks and firecrackers.
Many of them are attracted by the fireworks and firecrackers of the Spring Festival in 2023.
Lao Li told the First Finance that in 2023, he also sold fireworks and firecrackers, a "Gatlin", which can sell more than 100 yuan at the highest, but this yearIn the same product, three Gatling sold 100 yuan.
"Its almost dropped to the purchase price." Lao Li said that this year, the purchase price of a Gatling is 30 yuan.Before thirty years, he obtained a fireworks and firecracker business license. When he first started selling, the original price was 45 yuan/support.As a result, after two days of operation, he found that the market for fireworks and firecrackers in the entire market began to be wrong.
One is that there are more and more outlets selling fireworks and firecrackers on the street. On the road where Lao Li is located, there are five or six fireworks and firecrackers retail outlets.There is another outlet next door.
The other is that pedestrians passing by, although they will also ask the price, but there are not many people who really pay for buying.
Old Li inquired everywhere, and found that everyones business was not easy to do. At this time, in order to ship as much as possible, the price of fireworks and firecrackers on the market had been chaotic.
The same "Gatlin", Lao Lis initial price was 45 yuan/support, but he quickly found that some outlets have begun to be priced at 40 yuan/branch.Helpless, Lao Li had to follow the price reduction. Until the end, everyone reduced the price to three 3 yuan.
Lao Li said, although the price seems to have a gross profit of 3.3 yuan, but the profit is very thin after the rent and transportation costs.Lost money
The biggest cost is the rent.Lao Li said that it is also a retail outlet for fireworks and firecrackers. Some (outlets) are street stores in themselves, while others are operating on the street.But Lao Li leased a facade room at a price of more than 6,000 yuan/month in order to make his outlets more formal.
His original idea was that last year (2023), he made 340,000 yuan in a street stall.Many, but the results were disappointed.
It is also disappointed, and there are some fireworks and firecrackers from Huiji District, Zhengzhou.One of the merchants said that a box of 20 boxes of "super sailor" purchased in their store sold only 11 boxes, and 9 boxes were not sold;Fireworks were only sold half."There is still the possibility of returning the book, but it will not be so ideal to make money." The merchant said.
First Financial and Economics visited multiple fireworks and firecrackers retail outlets on the spot. Most of the outlets have begun to become bleak after the seventh day of the New Year.Book.
The market has changed
Why isnt this popular firecracker business this year?
The feeling of Lao Li is caused by three reasons, one is that there are too many retail outlets, which exacerbates competition; the other is that fireworks and firecrackers cannot sell the price. Customers always feel expensiveThe third is that the consumption power of customers has indeed fell to the naked eye.
Lao Li said that when he sold fireworks and firecrackers by himself last year (2023), the customers who came to buy were two or three hundred.Even if the customers who come to buy to buy, most of them are buying fireworks that children like, and the main products are mainly low -cost products. The unit price of the customer also drops from 2,300 yuan last year to 100 yuan to 100 yuan.Essence
Some merchants have said that retail outlets that sell fireworks and firecrackers this year indeed increased the number of visible to the naked eye.Within one kilometers of their own outlets, there are seven or eight, of which three are less than 50 meters from their own straight lines. The other are distributed at the intersection not far ahead, and each intersection is available.
The first financial reporter found that the number of fireworks and firecrackers perceived by Lao Li and others increased.Promote its market -oriented transformation.
An official from Zhengzhou Emergency Management Department told First Finance that because fireworks and firecrackers are flammable and explosive products, the management department has always implemented itThe business model, that is, "holding the license", but the market has rumors of "handling permits", and even some so -called "licensed" traffickers appear.In view of this, Zhengzhou City has now put the license to each county and districts, and will be handled by various counties and districts according to their own actual situation.Many counties and districts currently implement the application model, that is, individuals who are interested in the operation of fireworks and firecrackers. As long as they bring business licenses, stores and leasing agreements or property rights certificates, and two security administrators (one person in charge of safety management, one person in charge of security management, one person in charge of security management, one person in charge of security management, one person in charge of security management, one person in charge of security management, one person in charge of security management, one person in charge of security management, one person in charge of security management, one person in charge of security management, one person in charge of security management, one person in charge of security management, one person in charge of security management, a person in charge of security management, a person in charge of the security management, the person in charge of the security management, the person in charge of the security management,A security manager) can apply for an application, and the relevant departments will issue a fireworks and firecracker business license to it after the safety administrators pass the training and obtain the "Henan Province Safety Production Knowledge and Management Certificate Qualification Certificate".
The market has been released, and the operator who actively proposed to apply for the sales of fireworks and firecrackers has begun to become more.On January 20, a month ago, the reporter witnessed the scene of thousands of applicants who took the severe cold and queuing for training to apply for a fireworks and firecracker license.
However, the business of Lao Li is not so "profiteering" in this context.
When the reporter asked Lao Lis thoughts next year, the practitioner who had been working for two years simply replied that next year, he would definitely not do it again."New Years Eve, rest at home and losing money than frozen."
