The one -month tourism Double Eleven ended yesterday. Official data shows that during the promotion period this year, the turnover of tourism products showed a double -digit growth year -on -year, and trading users increased by 40%year -on -year.It is worth noting that this years Double Eleven is known as the highest cost -effective tourism industry.In theory, the public can earn a wave of great cheapness, happily hoarding a group of good products, and starting your own trip when choosing good. However, many friends told Jin Junjun that after stocking a lot of cheap travel products, he was even more anxious.
01 Little A saved two weeks of vacation at the end of the yearThink of just to buy a wave of cheap travel products with Double Eleven, as the result is indeed as he wished, almost all of them bought air tickets, hotels, day trips, car rental, etc.Budget, it can save nearly 40%by daily travel, which can be described as profitable. However, when he sold these travel products one by one, he was stupid. A family of three outbound travel tickets that they stored, the single -person round -trip price is 400 yuan, and the problem is frequent during the exchange process.First of all, he found that the air ticket only supports adults, and does not support children and babies. It is equivalent to the cheap air ticket that is grabbing their children directly. Second, when further exchangeVarious fees such as fees and fuel surcharges, if you add all the costs of miscellaneous and mixed, are actually not much cheaper than daily buying tickets; in the end, when he is patient and starts to choose the round -trip date, he finds that he has avoided himself even if he has avoided himself.After holidays and popular dates, the date I want to choose was made up early. Tossed three outbound travel tickets for one round trip.What makes Xiao A aggrieved even more, when he is stocking, the merchant did not remind these restriction conditions, but just shouted that this wave was about to be sold out.When looking for customer service, the other party was very polite to throw him a bunch of words and pointed out one by one that there are actually indications in the prompts of travel products. "I cant pick any faults in the merchant, I feel like I am like a big silly hat that is cheap and unsuccessful." Xiao A described his state of "incompetence", although the return does not lose a point, one point is not lost.Money, but energy and enthusiasm are consumed, and they are more anxious about how to arrange travel in the coming year leave. 02 Little B is caught in another kind of travel anxiety. Because the working environment in the past two years is not stable, the pressure of salary reduction and layoffs has caused myself to cancel the annual travel budget, and prepare to make money to make money as a real time. However, when I brushed Xiaohongshu during this time, I can always brush some Double Eleven Tourist Stocks Raiders. The detailed list of high -end hotels and hot air tickets that Double Eleven is worth stocking this year. At firstI didnt care, but I fell in when I brushed it. In the end, I couldnt hold back a few high -end hotels that had long been happy for a long time to connect with housing coupons for a long time, and moved the thought of traveling once for a while. When she started to arrange travel seriously, she found that she still fell into the double eleven consumption trap. It was originally just cheap for the high -end hotels. If you want to consume successfully, you need to spend more money to support the budget of large and small traffic, one -day trip, catering and other budgets.After a little cheap, it made himself unknowingly pay a lot of money. "The problem now is that Double Eleven stocking has hooked my desire to travel, but I have no ability to pay for subsequent travels, which is more expensive than buying." Xiao B cried and laughed.Explanation. 03 Little C is a senior traveler, and it must be stored in double eleven each year. This year, his anxiety is that he starts to feel the aesthetics of thousands of tourism products.Fatigue. "Do you have this feeling? Double Eleven of Tourism seems to be gathered in the merchant, but observed it carefully, but found that there are so many brands in the back and forth?" Xiao C explained to Jin Junjun, this follows, followed by following, and this is followed by.Now, like a big offline mall, half of the first floor is the "blessing" of jewelery and jewelry on the first floor, and the other half is a big -name cosmetics; sports fashion on the third and fourth floors is always Adidas, Nike, Anta;The same is the same, McDonalds, KFCs foreign fast food, hot pot, and grilled Chinese fast food brands led by. Two -eleven tourism is similar to offline large malls, basically equal to the promotion venues of high -end hotels, Dalong Department, and head -themed theme parks. Every day, the top 10 TOP10 is in different sorting of these brands.It seems rich in hot -selling tourism products, but it is actually a routine toss back and forth. "Double Eleven I look forward to some unique and novel tourism products, or some travel products that are difficult to touch daily." Little C misses the Two Eleven of Six or Seven years ago.I remember how much shocking himself when I saw the Antarctic trip with a price of only 50,000 yuan. It was the first time that he felt that his last hard work could really be achieved. In addition, go to Finland to explore the hometown of Santa Claus, go to the Mimig fighter to Russia ... These fresh tourist products refresh the recognition of the words "travel" at that time, and also createdOne after another myth. Little C lamented that now that his budget is sufficient, Double Eleven has only low prices, how to plan the future travel, is this not a kind of anxiety? 04 Some comments point out that the Double Eleven of the past two years is becoming more and more like a consumer trap. Tourism platforms and merchants are not working hard to manufacture demand and scarce manufacturing: that is, during a limited time period, big brand tourism merchants will set up a very low price of tourist products with high daily prices.This stimulates consumers to produce strong consumer demand; then, by restricting the amount of inventory and the reservation conditions, artificially manufacture the scarce consumption; thereby causing the illusion that supply is in short supply and the illustration of all people to achieve marketing. Why do you fall here on Double Eleven? A direct inducement is that the high -quality supply capacity of the tourism supply side is insufficient. The deeper reasons behind it are that the supply side of the tourism industry is accelerating "two -eight division", that is, 20%of head tourism merchants account for 80%For market share, 80%of small and medium -sized tourism merchants can only compete for 20%of the market share. This is directly related to the trend of tourism consumption in the past two years. In the context of tourism consumption classification and downgrade, consumers have begun to focus on consumer demand to more defined tourist products, and the tourist products provided by the head tourism merchants are obviously better in quality and experience.EssenceAfter all, it is also spent 500 yuan to stay in the hotel. Instead of picking quality rooms and services in a bunch of high -end and economic chain hotels, it is far less time to choose a high -end hotel brand. This objectively caused an unavoidable result -low -priced inside. The economic environment is downturn, and the big brands are not good. Although the demand of the public is still there, as market competition is becoming increasingly fierce, big brands have to join low prices.The price of the package basically declined significantly year -on -year, and in order to better stimulate sales to increase significantly, major hotel groups will inevitably use more tricks in marketing strategies and promotional policies.Encounter and feelings. 05 In fact, the tourism e -commerce platform has always hoped that the tourism industry can build such Double Eleven Tourism Supply Logic: head tour merchants provide high -quality standardized tourism products, small and medium -sized tourism products, small and medium -sizedTourism merchants provide exclusive, characteristic, and diverse non -standard fragmented tourism products. The former is responsible for taking the volume, the latter is responsible for characteristics, and the two parties are different from competition. Ideal is beautiful, reality is cruel. Especially for small and medium -sized tourist merchants, if even basic survival cannot be guaranteed, what should they develop special tourism products? Jin Junjun recently chatted with a number of merchants who had launched explosive special tourism products in tourism in tourism. The latter reluctantly said that the development cost of new tourism products is high and the cycle is long.The actual inventory of innovative fragmented tourism products is extremely limited. For example, a one -day tour of Thailand with an innovative elements of his characteristic elements experienced tourism products. Every day, it is over 100 people.Thousands of orders, this sales volume is placed on a large platform, like a drop in the sea.At least tens of thousands of innovative tourism products in the market can play a role in enriching the supply of tourism. However, in the current environment of travel crazy, this cannot be achieved at all. There is also a very realistic factor that makes small and medium -sized tourism merchants dare to make efforts in Double Eleven, that is, they must take into account sales and profits. Because the profit margin of the tourist products of small and medium -sized tourism merchants is generally thinner. Once the price reduction of the Double Eleven is a big promotion, even if it is a platform subsidy activity, it is easy to lose money.More, the more miserable.Therefore, any movement of small and medium -sized tourism merchants in Double Eleven is particularly cautious. Double Eleven of the tourism industry is more like a mirror, reflecting the joy and sorrow of the three parties, merchants and consumers, and deeply revealing the problems of the existence of the tourism industry.The completion is to rely on the active participation of all parties. We look forward to the Double Eleven next year, which can bring you more freshness and bring more new opportunities for development.
