Report the number, how many friends who have won "Fish Syndrome on Friday" are eating "melons" of fast -handed games today?
Dont blame everyones gossip, it is really because the fast-handed game is too dare: with "Endless Dream" entered the launch for 14 days of the couple (11On the 21st of the 21st), the official number released a video of commercial warfare, and he pointed out that the conventional two -tour card development mechanism of the friendly businessmen made the player "bigger at a glance" and "face the face".The point is that the second -tourist also belongs to one of the target users of "Endless Dream".
We have talked in previous evaluations that the gameplay of "Endless Dream" will attract action and meat pigeon users, and its style, story, and character personnel will beMove the two -dimensional player.Therefore, the core "firing" of the two -tourist payment mechanism of drawing card development mechanism, how to think of "the most injured" seems to be the "Endless Dream" as a "newcomer".
However, "Endless Dream Back" is not on the line to take out such a "explosive gimmick", nor is it a trick of "dark Chen Cang" (Tibetan). It is understood that one month, one monthPreviously, the producer gave a number of promises in the public live broadcast. At that time, the player also suspected that after the paid test opened the verification, everyone found that it was playing true:
Before testing, "The last words have been split up," "You swear, set the words", "I suspect they are the highest 6 stars";After the test," No, are you playing really? ""> This is the fast -moving game in order to play a roundabout route in order to play a new brand finger, or is it really suitable for the strategy choice of" Endless Dream "products?We can study its payment more in depth.
Standing the rules of death, "Endless Dream" really does not intend to make money?
Lets talk about what kind of payment change did "Endless Dream Back" that dare to launch the "commercial war" to launch the "commercial war" to develop the "commercial war".I summarize them into three categories: lower thresholds, "draw cards", easier lineup cultivation + more horizontal game benefits.
First of all, there is no weapon pool in "Endless Dream Back" (the equipment is obtained through a copy of the copy), only the character pool, the number of resident pools and UP pools is 60, respectively 60, respectively.The pumping and 80 pump are lower than the common level of the industry; the UP pool does not have a bottom -to -bottom, 50%probability, once 5 stars are drawn, it will be the current UP pool character.
This means that players want to get their favorite characters, and even raising the character to "full life" is expected.
Some people will worry about whether the probability of 5 stars is very low in "Endless Dream Back", only to guarantee, in the "commercial warfare war, in the" commercial war warThere are also specific data comparisons in the video "video, and the threshold for getting hands is indeed low.
Second, the "graduation team" in "Endless Dream" has two directions, whichThe first is the equipment of Dream Spirit (Spirit). In "Endless Dream Back", it is produced by a copy. Because it does not consume physical strength, it can be obtained in unlimited number of times.Each Mengling has 4 pieces of equipment, and the single equipment is also effective in all attribute effects, but the sets of the same series can improve the main effects and side effects of the equipment.
Compared with conventional second trips, "Endless Dream Back" does not need to be brushed (such as crit, injury, life, etc.), because the equipment only has the subject bar, and onlyThe position of hand decoration is a random subject.In this game, the equipment side effect is randomly tested, but it is essentially different from the "random sub -entry". It does not need to upgrade to unlock the hidden effect.That is why "Endless Dream" dare to say that the equipment can graduate for 20 days.
Another foundation of "Graduation" is the life seat. In most two trips, only a certain character can be obtained at a time.When you play the corresponding combat experience, some need at least 3 times, and some need even 7 times to truly "match" the team needs.The Dream Ling mechanism of "Endless Dream" does not need to be gradually opened by the life seat. It is only one time it is also unlocking skills (the life seat will only increase the damage value).This allows low players and medium -weight gold players to play all content comfortably.
Finally, talk about benefits, only talk about the 5-star character used by conventional second trips to "make great earnings".》 Gives 4 ways to obtain 4 ultra -low thresholds in the early days, focusing on "Let all players play the best" -We only need to play games casually to get it. According to the official beta benefits that have been disclosed,Zhou can get 166 pumps, and 71 of them can be used for UP pools. refer to the probability mentioned earlier, which is basically equivalent to letting the player a UP pool character.
Just look at the above, everyone should be able to understand the comparison of "Endless Dream" comparison of conventionsWhat a "self -restrained commercial intensity" is the second tour.But "Endless Dream Back" intends to do more than that.
In the recent paid test, some players mentioned the problems in the game, such as watching the gameplay in the game less, more gift packages, and the effect of life seat improvement.Qiang, etc., these situations that are fully understood in the existing commercial settings have also been valued by "Endless Dream". The project team issued an announcement in the early morning and promised to change.
B station, a UP master commented "I spent 48 yuan for 5 days, they only changed, they have to change, they have to change,Really have sincerity. "
It is worth noting that the restrictions made on the conventional two -tour card payment mechanism, which is almost impossible to be magical into "breeding and killing".Use 100 grams of 999 foot gold to write these promises and give it to players during the live broadcast. Therefore, if the commercialization design "cut leeks" in the future, it will greatly affect the brand identity and directly block the "back road".
It is also the above actions. In addition, the players actual experience has witnessed the official promise to be implemented, and "Endless Dream Back" can only be available to get it.Before launching, open the reputation in the user circle.
Products to make fast -handed games: Make players always play cool
Simply standing in players’sIn perspective, I will definitely like the movement of "Endless Dream" with both hands + feet, but from the perspective of the industry, we must consider long -term problems. After all, excellent games must have income support for long -term operation.If the commercialization of "Endless Dream" is "overdraft vitality", it may not be a good thing for players.
Combined with the core gameplay of the game to analyze, I found that the bold commercial design of "Endless Dream" is not to attract and retain users with "cheap", but also retain users, butIt is to serve the core competitiveness of the product.
One of the core charm of meat pigeon products is randomness. I talked about the "Endless Dream Back" map to add a large number of random elements to ensureFresh sense, which is in line with the meat pigeon products on the market, and the characteristics of "Beyond the Dream" are characterized by shattering all the dream roles (acquired) response skills as the construction option.20.
Under this core settings, the possibility of Mengling low threshold acquisition will expand the combination of combinationSex, which drives players to try more characters; the setting of the complete mechanism of 0 life is the inevitable matching "game fun non -character strength but echoing construct";Because the meat pigeon gameplay of "Endless Dream Back" is biased towards leisure and free travel, while maintaining a happy placement, it can also avoid the pressure of players to "live liver" and "time -style play games".
Therefore, Commercial restraint effectively supports more players to find and experience "Endless Dream" meat pigeons more.
In addition, "Endless Dream Back" also has a rich diversified gameplay setting to dig the interests of the players attempts and bring enough experience depthCome to retain players, this is also a key part. Because the lasting retention can give "Endless Dream" higher DAU, and a large -scale large framework formed a positive ecological cycle to support product development and operation.
For example, the internal structure of "Endless Dream" is "reused".It will challenge the state as the start of the game in another game mode. The process is to cultivate the players self -driving force for "trying another combination".
At present, there are challenges of climbing tower in the game, 32 people eating chicken PVP gameplay in the same scene, as well as the endless grass cut mode that we often see in mini games, etc.wait.It is not difficult to understand. Different scenarios and challenges will continue to bring players to explore the happiness of building building. The underlying logic of interoperability between them can also make players sticky.
Follow-up, "Endless Dream Back" will continue to dig deep in the construction of meat pigeons,For example, after the launch of "Endless Dream Back", the first linkage with the old -fashioned pigeon product "Qi Knight" cooperated, and the classic statue BUFF and event room (divination & treasure chest gameplay) in the linkage level will encounter the classic statue of "Qi Knight" ...The public beta is the bold move to link with the "competing product", and it is enough to see "Endless Dream" attach to the playability of meat pigeons.According to official news, linking 5 -star characters is still free!
So, "Endless Dream Back" is not for cheap and cheap, it is for itFun and cheap.
The industry needs to think more carefully how to pay
Some time ago, Tencent Management talked about the game inside the gameThe business view has aroused widespread attention in the industry.For example, Ma Xiaoyi mentioned "fun games + excellent aesthetic + appropriate commercial model to create a real content to the game."Balanced business success ".
The views of the two mentioned that the game products are not able to bypass "suitable commercialization" and "reasonable commercialization".
The example of "Endless Dream" is a good confirmation.It stands to reason that "Endless Dream Back" is not that you cannot choose a "verified" card payment mechanism like other two trips. After all, Zhuyu is really enviable, but it finally comes out of a challenge andThe new route of breakthrough is more suitable for "Endless Dream" than "template".
From the perspective of the game player, everyone is not in fact not to pay the deep routine, but some manufacturers are too pursuing effective commercialized templates, but they have not studied why the player is willing to be willing to be willingAccept, whether the product of the latecomer can provide the corresponding content experience.In my opinion, the phrase "not to fall in love with marriage is a hooligan" can be completely set in the game industry, that is, "the commercialization that does not serve the gameplay will inevitably be discarded by players."
November 21 is the time when "Endless Dream Back" is available for players, and I look forward to this product to get excellent results.
