At the earlier UNITE 2024 Barcelona Conference, Unitys Chinese game distribution business has become the focus of attention.During the exhibition, the UNITY Chinese booth received a total of about 200 potential customers. A number of overseas game development teams reached preliminary cooperation intentions with the Unity Chinese team to fully demonstrate the broad market prospects of the distribution business.Many overseas small and medium -sized development teams participating in the Unite conference said that Unity China ’s services can help them enter the Chinese market at lower costs and higher efficiency, making them confident in the successful release of the game.
Unity booth on Unite 2024
Among the many potential partners, well-known global games in the worldThe publisher Voodoo has a strong interest in the issuing capabilities of Unity China.During the exhibition, the representative team of Voodoo conducted a number of in -depth exchanges with the relevant person in charge of Unity China. After a detailed understanding of the possibility of cooperation between the two parties in the issuance strategy, marketing, and localization services, theyThe issuance quickly reached cooperation.
As the leader of global super casual games, Voodoo focuses on mobile games and application development and distribution.R & D, distributed to the complete ecological chain of monetization.Voodoo ranked among the worlds top 10 mobile game publishers with a total download capacity of 7 billion times and 150 million monthly active users.This cooperation will use Voodoos international resource advantages to further consolidate Unity Chinas position in the field of game distribution and jointly promote more high -quality games to enter the Chinese market.
Connecting global creativity, creating the future of the game
As the Chinese game market continues to growMore and more global game developers want to enter this hot land full of opportunities.However, it is not easy to enter the domestic market. Developers not only need to respond to challenges such as complex policies and regulations, cultural differences, etc., but also need to understand the preferences of local players and optimize game content and promotion strategies.In the face of these obstacles, many small and medium -sized developers are often unsatisfactory and difficult to stand out in fierce market competition.
As the worlds leading game development engine, Unity has been committed to providing developers with high -quality technical support and services.Unity China officially launched the game distribution business to build a bridge to enter the Chinese market for small and medium -sized game developers at home and abroad, provide comprehensive distribution support and services, and help them realize their dreams on this hot land.
Wang Wei, the head of China issuance, said that in the future, Unity China will further enhance the market influence of the distribution business and provide solid guarantees for the success of more high -quality games.By continuously optimizing the content of the service and expanding the scope of the service object, Unity China will become a trusted partner for developers at home and abroad, work with developers to promote the diversified and international development of the Chinese gaming market.
One -stop distribution service, help the game take off
Unity China knows it, enter ChinaThe market is full of challenges for many international developers.Complex policies, regulations, cultural differences, and fierce market competition may become a factor that hinders the success of the game.To this end, Unity China ’s game distribution business provides comprehensive support to help developers overcome these obstacles.In terms of compliance, the UNITY Chinese team can provide developers with professional policy interpretation to ensure that the game meets the requirements of various domestic regulations.At the same time, UNITY China also provides developers with accurate user positioning and promotion strategies with deep insights on the local market to help games reach the target group efficiently.
As the worlds leading game development engine, Unity has established in -depth cooperative relationships with almost all mainstream distribution channels in China.With this natural advantage, Unity China can provide a wide and high -quality distribution resources for games, achieve rapid penetration and user growth, and help developers to maximize the market potential of the game.
In addition to market strategies and channel resources, Unitys Chinese game distribution business also provides all -round technical support, covering all aspects such as localization, cross -platform adaptation, and performance optimization.Thanks to this one -stop service model, developers can focus on the innovation and optimization of game content, promote game projects efficiently, and then succeed quickly.
The "Thousand Sail Plan" sails, achieved the dream of game distribution
Since then, UNITY China has launched the "Thousand Sail Plan" distribution support project to provide comprehensive support for small and small game developers.Once the "Qianfan Plan" was launched, it received a warm response from the majority of independent game developers. At present, there have been more than 100 games participating in the "Thousand San Plan", covering multiple categories such as action, leisure, and role -playing.Among them, more than 10 games have been officially launched, and have received extensive praise from players.
As of the end of this year, Unity China plans to help developers create a variety of popular quality works by providing accurate market positioning, optimized promotion solutions and professional operating support, to be for the popularity of the market.The Chinese game market injected new vitality.
Looking forward to the future, the Chinese gaming industry ushered in unprecedented opportunities and challenges.Standing at the new historical starting point, Unity China welcomes global game developers to join in an open and inclusive attitude.Lets use Unitys leading technological and resource advantages to work together to promote the global development of the Chinese game market and bring players more high -quality, diverse and innovative gaming experience.
